Identity & usage

The Malina brand.

A droplet held inside a closed loop of connected nodes: oil that stays in the system, measured at every point. Deep petroleum green for the structure, reactor green for what is alive in it.

01. Logo

The mark, the wordmark, and the lockup.

The full lockup is the default. Where vertical space is tight, a site header, a nameplate, a favicon, the mark stands alone with the wordmark set in type beside it.

Malina full logo lockup in green on a white background
Malina full logo lockup reversed to white on a black background
Malina symbol only, droplet inside a molecular loop

Clear space and minimum size

  • Leave clear space around the lockup equal to the height of the mark on all four sides.
  • Minimum width for the full lockup in print: 30 mm. On screen: 150 px.
  • Minimum size for the mark alone: 16 px. Below that, use the favicon file.
  • On dark backgrounds, use the reversed lockup, never the full-colour lockup on a dark fill.

Do not

  • Recolour the mark outside the two brand greens.
  • Stretch, skew, rotate or add effects such as drop shadows or bevels.
  • Place the lockup on a busy photograph without a solid or scrimmed panel behind it.
  • Rebuild the wordmark in a different typeface, or re-space the letters.
  • Use the mark as a bullet, a texture, or a repeating pattern.

02. Colour

Green is the official colour, and the only one.

The logo carries two greens. The interface carries one, against white and black. Nothing else is chromatic, which is what makes the green mean something where it does appear.

Logo artwork

Petroleum#07403ELogo, dark form
Reactor#26CE51Logo, droplet + nodes

Interface surfaces

White#FFFFFFContent ground
Neutral#F7F7F8Alternate sections
Ink#111111Type, rules, closing field
Body#3A3A3CRunning text
Muted#626266Secondary text
Green, text weight#0D7F31Links, small green type

How green is used

  • Green #26CE51 is the only chromatic colour in the interface. Everything else is white, grey or black.
  • It is spent in one place, the masthead field at the top of every page. Below that it marks one thing at a time: an active state, a limit, or a rule.
  • The page runs green, then white, then black. Three values, nothing between them.
  • On the accent field all type is black, which measures 10.0:1. White on green measures 2.1:1 and is never used.
  • Where green must carry small type on white, use #0D7F31, the bright green fails at text sizes.
  • Status is expressed by value, not hue. On the condition rail, caution and alarm are greyscale and hatch density; only the limit line is green.

Proportion

One accent field per page, then white. The green earns its impact by being spent once, when everything is green, nothing is.

Contrast floor

Every text colour clears WCAG AA. On white: ink 18.9:1, body 10.4:1, muted 5.9:1, tertiary 4.6:1, link green 4.98:1. On the accent field, ink measures 10.0:1.

03. Typography

One family. Monospace, everywhere.

Display and body are the same typeface. Hierarchy comes from scale, weight and case, not from a second family. Figures are set with tabular numerals so every column of numbers on the site aligns.

Display

JetBrains Mono 700

Page titles and statistics. Uppercase at display scale with letter-spacing pulled to −0.06em, which closes the gaps monospace leaves open.

Body

JetBrains Mono 400

Running text, navigation, buttons and forms. Line height 1.72 and a 62-character measure, both wider than a proportional face would need.

Technical

LABEL 500

Section indexes, table headers, units and field labels. Uppercase at 0.18em tracking, 11 px. Never used for sentences.

04. Files

Asset downloads.

All logo files are transparent PNG. Request vector originals from the marketing contact below.

Full lockup
malina-logo-full.png, 1600 px wide, transparent
Symbol only
malina-mark.png, 1024 × 1024, transparent
Social / OG card
malina-og.png, 1200 × 630
Favicon
favicon.ico, 16, 32 and 48 px in one file
App icons
192 px, 512 px, Apple touch icon

Note for the Malina team: the logo was generated in Canva and the editable original lives in the Malina Canva account. Export an SVG or EPS from there for print, signage and equipment nameplates, the PNGs on this page are for screen use. Consider registering the mark as a trade mark with the Trademarks, Patents and Designs Registry.